Tim Hortons’ annual Smile Cookie campaign kicks off May 1

Tim Hortons’ annual Smile Cookie campaign kicks off May 1.
All proceeds from the sale of Smile Cookies at 23 Greater Victoria restaurants will support Children’s Health Foundation’s Jeneece Place.

The cookies are coming! The cookies are coming! Tim Hortons Smile Cookie campaign kicks off on May 1 and for the tenth year in a row proceeds from the sale of those delicious chocolate chunk cookies will be supporting Jeneece Place.

Smile Cookie Week runs May 1 to 7, 2023, during which 100% of the funds raised by 23 Tim Hortons restaurants across the Capital Regional District will be donated to Children’s Health Foundation to support Jeneece Place, our home away from home next door to Victoria General Hospital.

Buy your Smile Cookies in the store or at the drive-through, place an order through the Tim Hortons mobile app for delivery, or order them online for pick-up. Fill out the pre-order form and submit it to one of the participating Tim Hortons locations at least 24 hours before your requested pick-up time and date. Check out the map below for a list of the Tim Hortons locations supporting Children’s Health Foundation of Vancouver Island.

“We are immensely grateful to participating Tim Hortons franchisees across Greater Victoria for their decade of support,” declared Foundation CEO Veronica Carroll. “The annual Tim Hortons Smile Cookie campaigns have raised an amazing $362,585 to support access to health care for Island kids and help us keep families close when children are in the hospital. That’s definitely something to smile about!”


Foundation staff and volunteers will be at participating Tim Hortons Restaurants during the campaign to have some fun, provide more information about Jeneece Place, and thank Smile Cookie purchasers. Veronica encourages everyone to drop by.

“Please join us as #SmileCookieChampions and buy a freshly baked Tim Hortons Smile Cookie to support Island kids,” she says.